Why Ikea’s Buying TaskRabbit

Ikea's Buying TaskRabbit

It’s official: Ikea is buying TaskRabbit. The multinational furniture chain purchased the on-demand service and gig platform for an undisclosed sum.

Don’t expect any changes right now if you use TaskRabbit. But in the future, things on the service might switch around a bit.

Why Ikea’s Buying TaskRabbit: Building Up Customer Service

In a statement to Re/Code’s Kara Swisher and Theodore Schleifer, Ikea chief Jesper Brodin confirmed the acquisition.

“In a fast-changing retail environment, we continuously strive to develop new and improved products and services to make our customers’ lives a little bit easier. Entering the on-demand, sharing economy enables us to support that,” Brodin says.

“We will be able to learn from TaskRabbit’s digital expertise, while also providing Ikea customers additional ways to access flexible and affordable service solutions to meet the needs of today’s customer.”

In other words, it sounds like Ikea sees TaskRabbit’s technical backend and the services provided through the company–things like cleaning, home repair, and (yep) furniture assembly–are things that help the furniture company’s business strategy.

Why Ikea’s Buying TaskRabbit: What It Means For Customers & TaskRabbits

Tens of thousands of freelancers and part-timers work on TaskRabbit, which is a platform for making money doing other peoples’ chores. In turn, many small businesses rely on TaskRabbit to find people to help clean, organize, and work on short-term tasks.

It isn’t likely that things are going to change at TaskRabbit right away. TaskRabbit is Ikea’s first on-demand marketplace acquisition, and it’s pretty unlikely that Ikea will change TaskRabbit’s formulas or offerings right away.

According to the Los Angeles Times’ Tracey Lien and Samantha Masunaga, TaskRabbit will stay in San Francisco and no layoffs are planned. TaskRabbit will also continue in its partnership with Amazon Home Services.

However, there’s one big way TaskRabbit could change: Ikea’s pain point, for a long time, has been how customers love to buy cheap furniture… but hate having to assemble it.

By partnering with TaskRabbit, Ikea can make that annoying process just a bit easier.

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Why Ikea’s Buying TaskRabbit: Other Resources

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