The Economics Of YouTube Stardom

There’s something you might know about YouTube stardom: Most YouTube stars make very little money. I just read an interesting story from Fusion’s Gaby Dunn, who digged deep into the economics of being a YouTube superstar. Here’s what you need to know: YouTube superstardom doesn’t...

What Independent Public Relations Professionals Need To Know About Business & Money

Money & Business Tips For Independent Publicists
Not too long ago, I was chatting with a lovely senior professional who's now an independent public relations professional and transitioning into the world of independent public relations. These are public relations professionals who work on their own and are not a full-time employee...

Starting A LLC For Freelancers: Pros And Cons

There are advantages and disadvantages to starting a LLC for freelancers. Weighed with alternatives like being a sole proprietor or forming a S-Corporation, you have to decide what is right for you. Forming a single-employee Limited Liability Corporation, or LLC, as a freelancer is one...

How Writers Make Money

How Writers Make Money
Your favorite writer might male a lot less money than you thought… a lot less. Cheryl Strayed, the author of the best-selling book Wild, learned this first-hand. While she was on her book tour, Strayed’s husband texted her that their rent check had bounced. Strayed,...

Lead Generation With LinkedIn: Attract New Clients & Customers

Lead generation with LinkedIn is one of the easiest ways to attract new customers and clients. Businesses that have LinkedIn pages can easily add lead generation--that is, forms which obtain email addresses, phone numbers and other contact information--to content on the social network site. Lead...

Freelancer Negotiation Skills (And Self-Employed Too)

There’s something funny about self-employment for a lot of folks who have multiple clients: Despite the fact that they’re good at what they do, they’re uncomfortable negotiating rates and contracts. Freelancer negotiation skills aren’t something that pop out of the ether like a magical...